Cases
... Showing how it’s done. Not messing around.
Kabel Deutschland GmbH
Product: Kabel Digital HOME
Briefing: Brand expansion and the acquisition of new customers for Kabel Digital HOME.
"Kabel Deutschland measurably increased response by almost 300%. The target for the year was to acquire 400,000 new subscribers", reports a pleased Toke Funk, Head of Marketing Digital TV for Kabel Deutschland (KDG).
