Questions to Christian Angerer
What must be remembered about Dialog Branding?
Dialog Branding is very successful when all parameters are professionally prepared and attuned to each other. The offer, the product, the means of advertising, the use of media space, the response path and the database system are inseparable in Dialog Branding. If even one part is poorly executed, the campaign will not reap the desired success. We work through a long checklist before we let the campaign loose on people.
Everything must interlock properly because the brand experience is indivisible.
