Questions to Christian Angerer
What do you do differently?
We first consider the product and the brand in isolation and we approach the task in a much more historical way than other agencies do. We are interested in the origin of the product. Before we start on the ideas, we have to find and get to know the product’s original characteristics. From this we develop the essence and then produce a high-impact message. Only then do the strategists, creative crew and media come together to start work on further planning and finding ideas.
