Questions to Christian Angerer
Does Dialog Branding also function in the new media?
If you mean Internet and mobile marketing, the new media are not really new. Media are only new if there hasn’t been any experience with them and we are treading new ground. This is certainly not the case with web and mobile marketing.
Dialog Branding cannot do without the response path and this can be ideally measured in the ”new media“. It won’t be long until search engine operators such as Google, MSN or Yahoo will offer measurable TV advertising.
